In December 2022, I had the honour of being invited by Acumen Academy to give a webinar during their End of Year Summit: Beyond Business as Usual. Part of Acumen, an impact investing organisation that combines market-based efficiency with philanthropic impact (patient capital), the Academy serves a community of social innovators and builders committed to addressing the world’s toughest challenges. It provides the tools, practices and resources needed to create impactful solutions for an interdependent world.

My webinar, titled ‘Marketing Intently and Building Relationships’, explored topics such as: anchoring marketing strategies in purpose, delivering value with every brand interaction, and employing ethical, cost-effective marketing practices to drive meaningful action (including pitfalls to avoid). I emphasised the importance of cultivating community relationships and provided examples of pioneering organisations that showcase the potential of business and marketing as forces for good and activism. Following up on the webinar, I penned down two blog posts on the webinar’s theme. Check them out below:

• Transforming marketing: three pillars to cultivating an ethical, impact-centred approach
• A regenerative community’s journey framework for impact-first brands