SERVICES

Reimagining marketing for a regenerative future

 

LET'S TALK!

SERVICES

Reimagining marketing for a regenerative future

 

LET'S TALK!

Working on social or environmental change? Let’s team up to scale your impact through regenerative marketing strategies. We’re reshaping the marketing landscape from today’s outdated, profit-only approach to one centered on the well-being of people, communities and the planet – all while ensuring the financial sustainability your organisation needs to thrive and keep creating impact.

Working on social or environmental change? Let’s team up to scale your impact through regenerative marketing strategies. We’re reshaping the marketing landscape from today’s outdated, profit-only approach to one centered on the well-being of people, communities and the planet – all while ensuring the financial sustainability your organisation needs to thrive and keep creating impact.

REGENERATIVE MARKETING

Explore our services

Our marketing approach is rooted in empathy, transparency, collaboration and a deep care for all life. We’re passionate about fostering community, co-creating regenerative ideas, and navigating between big-picture focus and attention to detail – so that the final outcomes enrich your entire ecosystem.

Rethink | Impact marketing strategy

 

We help you bring your vision to life and create a marketing strategy centered around your impact goals and regeneration principles. In a world where marketing often loses its way promoting consumerism and harmful behaviours, making assumptions and chasing vanity metrics, we turn it into a tool that serves what truly matters: your higher goal and moral values, the broader ecosystem, community thriving and meaningful results.

Revive | Stakeholder journey

 

By deeply understanding the stakeholders in your ecosystem (customers, users, partners, funders etc) as well as what drives your work, we can help you enhance your stakeholder journeys. This will also enable us to build a funnel strategy that fosters meaningful engagement and alignment with your purpose. The result? Conscious, long-term relationships, improved conversion and retention outcomes, and tangible impact.

Renew | Website revamps

 

Refresh your website or build one from scratch (no code required). We help you align it with your impact and financial goals, ensure a great user experience, and integrate it with key systems such as CRM, analytics, events and learning platforms. Importantly, we make sure it tells a captivating story that prompts visitors to act and stay engaged for the long term.

Reinvigorate | Digital workflows

 

Simplify your digital tasks and deliver an engaging experience across your platforms. We help you use automation tools like EcoSend, HubSpot, ActiveCampaign, MailerLite, Zapier and more to enhance your stakeholder journeys and integrate your systems (eg. community / learning / event platforms). No more unnecessary worries – just more time to focus on the work you love.

Reconnect | Persona research

 

Understanding your ecosystem’s communities and putting them at the centre of your organisation is essential for driving impact that addresses real needs and creates systemic change. We assist you in refining your segmentation strategy and conducting persona research through data analysis and in-depth interviews. This will ensure your content and actions authentically align with your communities’ unique needs, goals, values and expectations.

Resonate | Content strategy

 

Let your story, work and results shine at every interaction with your various stakeholders. We help you distill your brand’s essence, identify strategic content pillars, and develop relatable content that evokes emotion and deep thought, fosters connection, cultivates community and inspires regenerative action. Our approach goes beyond surface-level engagement – it inspires your audience to take meaningful steps toward positive and lasting change.

Reignite | Email marketing

 

Email is key in fostering connection and engagement. Guided by your stakeholder journeys, we help you create email sequences that nurture, inform, inspire and ignite action. We then automate these series, blending them into a narrative that hits home with your audiences, all tailored to their preferences. Crucially, our approach is focused on ensuring data privacy at every step.

Realise | Team-driven workshops

 

Through personalised workshops, we collaborate closely with your teams to create a regenerative marketing strategy that everyone supports, fostering a clear and unified understanding across all teams. We also assist you in simplifying the implementation and adoption of new systems like CRM, website, email and automation tools, ensuring a seamless experience for all teams involved.

Rethink | Impact marketing strategy

 

We help you bring your vision to life and create a marketing strategy centered around your impact goals and regeneration principles. In a world where marketing often loses its way promoting consumerism and harmful behaviours, making assumptions and chasing vanity metrics, we turn it into a tool that serves what truly matters: your higher goal and moral values, the broader ecosystem, community thriving and meaningful results.

Reconnect | Persona research

 

Understanding your ecosystem’s communities and putting them at the centre of your organisation is essential for driving impact that addresses real needs and creates systemic change. We assist you in refining your segmentation strategy and conducting persona research through data analysis and in-depth interviews. This will ensure your content and actions authentically align with your communities’ unique needs, goals, values and expectations.

Revive | Stakeholder journey

 

By deeply understanding the stakeholders in your ecosystem (customers, users, partners, funders etc) as well as what drives your work, we can help you enhance your stakeholder journeys. This will also enable us to build a funnel strategy that fosters meaningful engagement and alignment with your purpose. The result? Conscious, long-term relationships, improved conversion and retention outcomes, and tangible impact.

Resonate | Content strategy

 

Let your story, work and results shine at every interaction with your various stakeholders. We help you distill your brand’s essence, identify strategic content pillars, and develop relatable content that evokes emotion and deep thought, fosters connection, cultivates community and inspires regenerative action. Our approach goes beyond surface-level engagement – it inspires your audience to take meaningful steps toward positive and lasting change.

Renew | Website revamps

 

Refresh your website or build one from scratch (no code required). We help you align it with your impact and financial goals, ensure a great user experience, and integrate it with key systems such as CRM, analytics, events and learning platforms. Importantly, we make sure it tells a captivating story that prompts visitors to act and stay engaged for the long term.

Reignite | Email marketing

 

Email is key in fostering connection and engagement. Guided by your stakeholder journeys, we help you create email sequences that nurture, inform, inspire and ignite action. We then automate these series, blending them into a narrative that hits home with your audiences, all tailored to their preferences. Crucially, our approach is focused on ensuring data privacy at every step.

Reinvigorate | Digital workflows

 

Simplify your digital tasks and deliver an engaging experience across your platforms. We help you use automation tools like EcoSend, HubSpot, ActiveCampaign, MailerLite, Zapier and more to enhance your stakeholder journeys and integrate your systems (eg. community / learning / event platforms). No more unnecessary worries – just more time to focus on the work you love.

Realise | Team-driven workshops

 

Through personalised workshops, we collaborate closely with your teams to create a regenerative marketing strategy that everyone supports, fostering a clear and unified understanding across all teams. We also assist you in simplifying the implementation and adoption of new systems like CRM, website, email and automation tools, ensuring a seamless experience for all teams involved.

OUR CLIENTS

Who we work with

From gender equality, youth leadership, education and mental health to sustainable energy, clean mobility and tech for good, we work with changemakers dedicated to fostering social and ecological recovery.

Impact-hearted solopreneurs

 

Individuals who blend their innovative spirit with a deep-seated commitment to making a positive difference.

Regenerative start-ups and scale-ups

 

Start-ups and scale-ups that actively contribute to the restoration and well-being of the ecosystems and communities they are a part of.

Community-led NGOs

 

Organisations committed to systemic change, co-creating solutions with communities and placing the communities’ needs and aspirations at the center of everything they do.

You’re in good company

As a direct result of Laura’s hard work we now have a brand new mobile-responsive website which includes an intuitive and user-friendly interface and blog, a more solid presence on social media and country-wide recognition with all large education foundations. Moreover, Laura proved to be particularly gifted in the development of marketing materials tailored to our diverse target audience.

 

Thierry Verheije, 2014 – 2015 President
Huygens Talent Circle (HUTAC)

Laura is a real asset to any company that she works for. She is a problem solver and has an outstanding understanding of automated marketing systems.

 

Kayla Ebert, Corporate Communications Manager
EIT InnoEnergy

With lots of years of experience in the different aspects of nonprofit marketing, Laura’s level of expertise can be described as ‘native’. She works hard, is detailed and to-the-point. Add to that a modern approach, great dedication and a sharp focus on results. The Marketing Palette is a one-stop-shop for NGOs looking to improve their marketing.

 

Reinier van Oorsouw, Director & Producer
Beyond Borders Media

I had the opportunity to use the Cause Canvas at an important stage of redefining CoPartnerUp, the platform where changemakers from around the world come together to create partnerships for change. I needed clarity on how to engage the various stakeholders, making sure not to exclude anyone. The process was intense, but with Laura’s guidance I was able to achieve the clarity I was looking for and figure out how to develop a content plan that would share our mission and co-create our vision with those who will join us. I am confident that with this clarity we will be able to reach those who wish to join our community and create meaningful partnerships. I recommend the Cause Canvas to anyone looking for a comprehensive tool and outstanding guidance to help them better define to whom and how to communicate clearly and effectively to create lasting positive impact.

 

Claudia Marras, Founder
CoPartnerUp

I’ve been working with Laura to strengthen our public narrative and build content that reflects who we are as an organization, along with the impact we’re having. Laura’s wisdom, thoughtfulness, and creativity are at the heart of our storytelling strategy and I am so grateful to her. In particular, I’ve really appreciated Laura’s methodical process of understanding our audience members through empathy and rigorous research; identifying important content potential; and thinking creatively about the stories we can tell in a way that upholds dignity. Since working with Laura this year our social media following and engagement has doubled, and we have been contacted by potential partners and supporters who did not know of us before. That said, her strategy is not just about short-term gains but about investing in a long-term narrative shift that our sector so desperately needs. I wholeheartedly recommend Laura, it continues to be a privilege to work with her!

 

Daisy Rosales, Co-Founder & Executive Director
Brio Mental Health

Laura is a highly-skilled, super motivated, professional and well-rounded marketing consultant. Over the course of two months, she supported our team in the implementation of Hubspot and more specifically consulting how to best bridge our marketing and sales activities and advising us on best practices across our marketing campaigns. Laura comes highly recommended at both a strategic and operational level and can be counted on to get a project done timely and exceeding expectations. On top of everything, she is an absolute delight to work with, positive and efficient – she isn’t afraid to delve into projects, ask questions and push her clients to be better and achieve more. I look forward to working with her again!

 

Amina Ariana Lang, Marketing & Communications Manager
EIT InnoEnergy

I had the opportunity to invite Laura as a guest speaker for one event. The attention to detail, her ability to connect with the attendees and her passion for ethical marketing left our students eager to learn more and equipped with the skills and resources they needed to start applying what they learned in their organizations. Laura goes beyond to ensure what she has to share reaches people!

 

Daniel Londoño Hoyos, Operations Associate
Acumen Academy

Laura guided a group of Indigenous women throughout the Cause Canvas model, and I am honoured to have been included in this opportunity. Her guidance was very loving, encouraging, supportive and helpful. Her ability to adapt and make requested changes to fit the learning needs of the group was excellent. Her openness to receive feedback and guidance from participants was inspiring to see. The Cause Canvas model itself centers on the higher goal, and she always reminded us to connect back to the higher goal to tie everything together, as it’s all interconnected. I look forward to building off of this solid foundation and continue being a part of greater change for future generations. Ekosani Laura for your guidance and support.

 

Lee Spence, Founder
Lee Mae Spence

Working with Laura has been a real pleasure. She has been very helpful in the implementation of Hubspot in our company. Her knowledge, skills and hands-on attitude have allowed us to structure this project and get it done. She has been of very good advice and support, and I would definitely recommend her work as a consultant.

 

Susana Maure Perez, Senior Marketing Manager
EIT InnoEnergy

When I heard about the Cause Canvas workshop, I said yes immediately because I was shifting my business model to something new, and I needed to get clear on my model and positioning in the market. Doing the work together on the creative platform used for the canvas [Miro], it felt a little daunting at first but I quickly fell in love with using it to brainstorm and put down my ideas, research and resources to help my business. I think what I enjoyed the most was the way the platform was structured, which put me into more of a creative zone, with a big picture view that could be zoomed right down to the little details. I learn best visually and hands-on, and this workshop gave me both. I’ve gotten more clear not only on my messaging but on the whole structure of my business, who needs to be involved and how, and the gaps that need to be addressed.

 

Brenda MacIntyre, Founder
Medicine Song Woman Creations

I had the pleasure of working with Laura on a variety of projects over a 7 month period. From a marketing perspective, Laura had the Midas touch and excelled in everything she worked on, delivering exceptional quality of work, on time and in budget. But what really sets Laura apart is her professionalism, her can-do attitude, her passion for what she does, and above all, her work ethic. I have no hesitation in recommending Laura to consult at strategic and operational level for marketing projects.

 

Etienne de Jager, Senior Marketing Manager
EIT InnoEnergy Professional Learning

Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.

 

Somaye Dehban, Nexus Strategist & Change Leader

We’ve had the pleasure of working with Laura to set up our new CRM and email marketing system. Laura is a true expert in her field and easily transported us out of the ”dark ages” to a place where we can now easily measure our client engagement, create tailor-made automations for specific needs, and welcome new joiners to our tribe. Laura reviewed and tested several systems before recommending the one that would suit our needs, budget and future aspirations the very best. She also helped us clarify and sequence our customer journey, generate plenty of ideas for our content strategy, and from there develop the wireframes for our website. Professional, detailed, action oriented and quickly responding to our questions and needs Laura is a true asset.

 

Manuela Damant, Women's Leadership Coach & Trainer
Azkua

Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV’s website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.

 

Karin Bokhove, Marketing Strategist & Manager
SNV Netherlands Development Organisation

We worked with Laura to streamline Azkua’s marketing processes and define our customer journey. We now have a well functioning marketing automation system that ensures all relevant data goes through one channel. She also helped us identify our client persona and designed our website wireframes, so we can ensure that all our communications address the client base we want to reach. Laura brings a wealth of knowledge with her and her maximising nature will make sure you deliver on the deadlines agreed at the outset.

 

Dovile Corrigan, Strengths Coach & Trainer
Azkua

Laura is one in a million. I have never encountered a person with her unique mix of high-level strategic thinking and brilliantly detail-oriented executive skills. Laura is creative, determined and enthusiastic as well as a great sparring partner whose solid and thoughtful advice is to be taken seriously. She can navigate complex situations and deliver on a project against all odds. I always trusted her to pick up and enrich the brief on the fly and make things happen. Usually exceeding expectations, she was ahead of the curve in bringing innovation when the organization most required it. During her time at Akvo, Laura improved our marketing efforts enormously. Thanks to her, we’ve been able to roll out consistent marketing campaigns and generate qualified leads like never before. She used her creativity, intelligence, abundance of energy and entrepreneurial drive to make a marketing strategy that worked, brought results and hit the bottom line.

 

Alvaro de Salvo, Head of Marketing & Communications
Akvo

Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker, Naveen Jain, mentioned this to us specifically when we met him after the event!

 

Caroline Vandenplas, Head of Communications
European Institute of Innovation and Technology (EIT)

Let's work together

We start with a 1-hour exploratory call to understand your needs and goals. We then create a proposal tailored to your context, budget and timeline. Once reviewed and approved, we move to project implementation and delivery. We wrap up with an evaluation and final feedback integration.