Hi there, I’m Laura Tufis
Nonprofit marketer, digital strategist & online campaigner
My mission
I believe in the power of marketing for good, the kind of marketing that improves the lives of people everywhere and brings communities together to take action for the greater good. Committed to making a change in the world and with a strong passion for social marketing, I am on a mission to give the right voice to causes that need to be heard.
In the past seven years I’ve worked for a variety of such causes, considerably boosted their reach and have absolutely loved every bit of the journey.
Hi there, I’m Laura Tufis
Impact-driven marketer & digital strategist
I believe in the power of marketing for good, the kind of marketing that improves the lives of people everywhere and brings communities together to take action for the greater good. Committed to making a change in the world and with a strong passion for social marketing, I am on a mission to give the right voice to causes that need to be heard.
In the past ten years I’ve worked for a variety of such causes, considerably boosted their reach and have absolutely loved every bit of the journey.
My story
I have worked with companies such as the Akvo Foundation, EIT InnoEnergy, SNV Netherlands Development Organisation, the European Association for International Education (EAIE), Beyond Borders Media, the European Institute of Innovation and Technology (EIT), Huygens Talent Circle (HUTAC), the Dutch Spark for Clean Cooking Solutions and more. Read more about me (including some personal fun facts) in this blog post.
The excitement of starting a new gender equality campaign, the energy after a strategy brainstorm and the hope that with that extra fund, more lives will be improved; that at the next event, more innovative and inclusive ideas will be generated; and that with that next campaign, more people will take action for the sustainable development goals – all of this and the thought that every action, no matter how small, contributes to a bigger cause, give me a huge amount of passion for my work and the determination to maximise the full potential of social marketing.
Why the Marketing Palette?
I’m well aware of the challenges. More funds are often needed, processes need to be streamlined, immediate results need to be shown. Plus, you’re often pressed for time or short of resources.
That’s why I’ve created the Marketing Palette – a strategic mix of marketing solutions that will empower you to reach the crowd that has to hear your story, the crowd that will support you in making the impact you want to make.
I believe that great causes must be championed and that it’s time for your cause to make a splash!
Why the Marketing Palette?
I’m well aware of the challenges. Working in a nonprofit means you’re often pressed for time or short of resources. And sometimes marketing is a brand-new concept in the organisation and immediate results are needed to prove its worth.
That’s why I’ve created the Marketing Palette – the ideal mix of sure-fire marketing solutions that will essentially put your NGO’s cause on a new canvas. What is a cause canvas you might ask? It’s the design of that perfect space that will empower you to reach the crowd that needs to hear your story, the crowd that will support you in making the impact you want to make.
I believe that great causes must be championed and that it’s time for your cause to make a splash!
My clients
I had the pleasure of working with Laura on a variety of projects over a 7 month period. From a marketing perspective, Laura had the Midas touch and excelled in everything she worked on, delivering exceptional quality of work, on time and in budget. But what really sets Laura apart is her professionalism, her can-do attitude, her passion for what she does, and above all, her work ethic. I have no hesitation in recommending Laura to consult at strategic and operational level for marketing projects.
Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV’s website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.
Laura is one in a million. I have never encountered a person with her unique mix of high-level strategic thinking and brilliantly detail-oriented executive skills. Laura is creative, determined and enthusiastic as well as a great sparring partner whose solid and thoughtful advice is to be taken seriously. She can navigate complex situations and deliver on a project against all odds. I always trusted her to pick up and enrich the brief on the fly and make things happen. Usually exceeding expectations, she was ahead of the curve in bringing innovation when the organization most required it. During her time at Akvo, Laura improved our marketing efforts enormously. Thanks to her, we’ve been able to roll out consistent marketing campaigns and generate qualified leads like never before. She used her creativity, intelligence, abundance of energy and entrepreneurial drive to make a marketing strategy that worked, brought results and hit the bottom line.
Laura is a highly-skilled, super motivated, professional and well-rounded marketing consultant. Over the course of two months, she supported our team in the implementation of Hubspot and more specifically consulting how to best bridge our marketing and sales activities and advising us on best practices across our marketing campaigns. Laura comes highly recommended at both a strategic and operational level and can be counted on to get a project done timely and exceeding expectations. On top of everything, she is an absolute delight to work with, positive and efficient – she isn’t afraid to delve into projects, ask questions and push her clients to be better and achieve more. I look forward to working with her again!