About The Marketing Palette
There are so many amazing social and environmental causes out there that never really grow to their full potential. The ideas are powerful, the minds behind them are brilliant and the urgency has never been greater. However, they fail to scale because they don’t get enough attention from the people who can help them grow.
At The Marketing Palette, we believe that marketing – if done with empathy, honesty and a focus on the bigger purpose – can contribute to creating sustainable change. That’s why we’re here: to help impact-first organisations develop marketing strategies that drive action for inclusive positive change.
Founded by Laura Tufis, a marketer with over 10 years of experience in purpose-led organisations, we are now growing into a network of independent professionals who bring together a mix of marketing, digital, communications, editorial and web development skills, so that we can address a larger scope of your outreach needs. Check out our solutions.
About The Marketing Palette
There are so many amazing social and environmental causes out there that never really grow to their full potential. The ideas are powerful, the minds behind them are brilliant and the urgency has never been greater. However, they fail to scale because they don’t get enough attention from the people who can help them grow.
At The Marketing Palette, we believe that marketing – if done with empathy, honesty and a focus on the bigger purpose – can contribute to creating sustainable change. That’s why we’re here: to help impact-first organisations develop marketing strategies that drive action for inclusive positive change.
Founded by Laura Tufis, a marketer with over 10 years of experience in purpose-led organisations, we are now growing into a network of independent professionals who bring together a mix of marketing, digital, communications, editorial and web development skills, so that we can address a larger scope of your outreach needs. Check out our solutions.
Committed to sustainable change & ethical marketing
We are deeply passionate about causes that put good out into the world, inspire both wonder and action, improve lives, connect communities, and protect our planet. This passion, combined with a strong belief that we need to turn the tide toward a more ethical marketing discipline, led to the development of the Cause Canvas – a marketing strategy framework for organisations committed to social and environmental impact.
So if you’re looking to use a framework that doesn’t just focus on profit but also on a higher values-based goal, make sure you download your copy of the Cause Canvas.
It might sound odd coming from a company who lives and breathes marketing, but here’s how we think about it: marketing is a tool. And like any other tool, it can be used for a variety of goals across a large spectrum. It’s up to us to create an environment in which the good side of the spectrum shines bright. Check out our ethical marketing blog series.
Committed to sustainable change & ethical marketing
We are deeply passionate about causes that put good out into the world, inspire both wonder and action, improve lives, connect communities, and protect our planet. This passion, combined with a strong belief that we need to turn the tide toward a more ethical marketing discipline, led to the development of the Cause Canvas – a marketing strategy framework for organisations committed to social and environmental impact.
So if you’re looking to use a framework that doesn’t just focus on profit but also on a higher values-based goal, make sure you download your copy of the Cause Canvas.
It might sound odd coming from a company who lives and breathes marketing, but here’s how we think about it: marketing is a tool. And like any other tool, it can be used for a variety of goals across a large spectrum. It’s up to us to create an environment in which the good side of the spectrum shines bright. Check out our ethical marketing blog series.
Why work with us?
We see every project as a long-lasting partnership. So for the duration of our work together, we become part of your team and strive to implement the solutions that best address your organisation’s goals and objectives. Afterwards, we stay in touch to make sure that things are rolling according to the plan.
You receive support on both a strategic and an operational level. Our methods are multilevel: we zoom out to get an impression of your organisation and advise on strategy, and then zoom in on processes to help you optimise and align them with your strategy.
We stay on top of the latest marketing trends and tools. To ease your work, keep innovating and give your business an edge, we constantly look for new ideas, new systems and automations possibilities. Before adoption, we evaluate their ethical implications together with you.
You can expect quality and accuracy at every step. We strive to deliver a top-notch experience – communication and systems-wise – to all your audiences as well as to all the stakeholders involved in the project. Get in touch for a free consultation.
Why work with us?
We see every project as a long-lasting partnership. So for the duration of our work together, we become part of your team and strive to implement the solutions that best address your organisation’s goals and objectives. Afterwards, we stay in touch to make sure that things are rolling according to the plan.
You receive support on both a strategic and an operational level. Our methods are multilevel: we zoom out to get an impression of your organisation and advise on strategy, and then zoom in on processes to help you optimise and align them with your strategy.
We stay on top of the latest marketing trends and tools. To ease your work, keep innovating and give your business an edge, we constantly look for new ideas, new systems and automations possibilities. Before adoption, we evaluate their ethical implications together with you.
You can expect quality and accuracy at every step. We strive to deliver a top-notch experience – communication and systems-wise – to all your audiences as well as to all the stakeholders involved in the project. Get in touch for a free consultation.
Who we are

Laura Tufis | Founder and Impact-first Marketer
Laura is a purpose-driven marketer with over 10 years of experience in impact-first organisations across areas like education, clean energy, gender equality, data for development, cross-sector partnerships, women in leadership and more.
She brings in-depth expertise in inbound marketing, designing marketing strategies anchored in purpose, streamlining digital processes, strengthening brand narratives and building websites that lead to meaningful action.
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Laura has extensive experience working with marketing automation systems like HubSpot, ActiveCampaign, MailerLite and more. Collaboration, transparency and a strong commitment to driving social change are central to her approach. She advocates for ethical marketing practices and has created the Cause Canvas, a strategy framework for organisations committed to a higher values-based goal. Laura holds a Master’s degree in Strategic Marketing from Maastricht University. She loves yoga, cycling, board games, watching penguin documentaries 🐧, and reading on social, cultural, feminist and environmental topics.
Looking for more than just marketing support?
A solid marketing strategy needs great content and a well designed website. That’s why, depending on your project goals and needs, I collaborate with two other independent professionals who are also committed to sustainable change and are brilliant in their own craft.

Sarah Fencott | Sustainability Writer
Sarah is a writer and editor with a strong focus on sustainability. She writes for organisations that place people and planet at the very core of their work. She’s worked with sustainable development organisations dedicated to driving social change, non-profits dedicated to improving corporate transparency, and corporates communicating their sustainability efforts.
She’s also worked with the global sustainability standard setter, GRI. Strong ethical and moral values drive her work, as does a deep empathy for the reader perspective.
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She enjoys the challenge of creating copy with just the right nuance to drive action, engagement or deepen understanding on important topics, be they environmental, social, or ethical. She has a business degree from Loughborough University, and is founder of The Write Impact.
When she’s writing, there’s often a fluffy Keeshond 🐶 at her feet, and a couple of cats 🐱🐱 snoozing away nearby. When she’s not writing, she loves being out in nature, identifying birds and other wildlife. She also enjoys running, cooking, gardening, and getting lost in a good book.

Samuel Thomas | Web Developer
Sam has extensive experience working with WordPress, Django, Flutter, APIs of social networks and websites, and intermediate level Code Igniter framework. His skills include HTML/CSS/JS/JQuery, PHP, Python and MySQL. He is also an efficient database designer.
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Sam is also co-founder of Sputznik, an impact-first web design and development agency, and he managed Akvo Foundation’s WordPress-based products for three years. He holds a Master’s degree in Computer Science. Academically, he has worked in Natural Language Processing, Semantic Web, Java and several web technologies.
Sam is an active musician 🎵 and also manages Vineyard Home, an orphanage under the organisation Mission to the Unreached.