EIT social media coverage

Client

European Institute for Innovation & Technology (EIT) | 2013 Awards Ceremony

Project

Social media coverage

Marketing palette

Campaigning on Twitter, Facebook & LinkedIn

Live tweeting from press conference and keynote speech

Reporting on social media analytics

EIT social media coverage

Client

European Institute for Innovation & Technology (EIT) | Awards Ceremony

Project

Social media coverage

Marketing palette

Campaigning on Twitter, Facebook & LinkedIn

Live tweeting from press conference and keynote speech

Reporting on social media analytics

739

Facebook engagements in 8 hours

233

Twitter engagements in 8 hours

364

Event hashtag tweets in 8 hours

About the project

In November 2013 I managed the live coverage of the European Institute for Innovation & Technology’s (EIT) Awards Ceremony on social media. That included putting the award nominees and winners in the spotlight on Facebook, Twitter and LinkedIn (through content about their innovative ideas, quotes, photography etc), live tweeting from the press conference and the keynote speech, and writing summaries of the speeches and the event discussions on the organisation’s  LinkedIn group.

This generated high audience engagement during the 8 hours of the event. See some of the stats above.

The EIT Awards celebrate innovation and entrepreneurship in Europe by recognising and rewarding successful start-ups, innovative projects and young entrepreneurial talent. In 2013, the keynote speech was given by Naveen Jain, trustee of the board and vision circle member at the X PRIZE Foundation, board member of Singularity University and founder of the World Innovation Institute, Moon Express, BlueDot, Viome, Intelius, Talent Wise and InfoSpace.