Social media coverage
European Institute for Innovation & Technology (EIT) | Awards Ceremony
Campaigning on Twitter, Facebook & LinkedIn
Live tweeting from press conference and keynote speech
Reporting on social media analytics
Facebook engagements in 8 hours
Twitter engagements in 8 hours
Event hashtag tweets in 8 hours
About the project
In November 2013 I managed the live coverage of the European Institute for Innovation & Technology’s (EIT) Awards Ceremony on social media. That included putting the award nominees and winners in the spotlight on Facebook, Twitter and LinkedIn (through content about their innovative ideas, quotes, photography etc), live tweeting from the press conference and the keynote speech, and writing summaries of the speeches and the event discussions on the organisation’s LinkedIn group.
This generated high audience engagement during the 8 hours of the event. See some of the stats above.
The EIT Awards celebrate innovation and entrepreneurship in Europe by recognising and rewarding successful start-ups, innovative projects and young entrepreneurial talent. In 2013, the keynote speech was given by Naveen Jain, trustee of the board and vision circle member at the X PRIZE Foundation, board member of Singularity University and founder of the World Innovation Institute, Moon Express, BlueDot, Viome, Intelius, Talent Wise and InfoSpace.
- Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker, Naveen Jain, mentioned this to us specifically when we met him after the event!