Expand the reach of your cause strategically and mindfully
Gain more clarity on the core purpose of your cause, distill your offering and determine the steps needed for your organisation to make a splash. Together we’ll better understand your audiences, sharpen your key messages and maximise your ideal platforms.
Advice on marketing processes
We conduct an audit of your marketing processes, identify gaps and opportunities, and provide advice on how to streamline your processes, bridge marketing and sales, and make use of automations.
Customer journey optimisation
We design your customer journey for maximum engagement and alignment with your mission: from mapping the must-have customer touchpoints to developing key messages that speak to your customers at every stage.
We develop a marketing strategy that attracts your ideal customers and turns them into long-term advocates – all the while making sure you stay true to your foundational values.
Supercharge your website
Is your website aligned with your organisation’s objectives? Does it tell a clear, captivating story that resonates with your audience and triggers action? Does your content convert visitors into leads? These are only some of the points that I will address to make sure that your website supports your organisation’s goals and ignites your cause at every step.
You provide your organisation’s key objectives and website analytics and we conduct an audit of your website’s content and structure, and offer key action points for alignment.
Based on the website audit, we map your customer journey and create your website’s main structure and content pillars.
We manage your website revamp from A to Z: audit, strategy, communication with web developers, content refresh and content migration.
Let your expertise shine
Tap into your organisation’s knowledge and expertise, connect with your audience through content that matters and position your company as a thought leader in your field. With your personas in mind, I will help you define your content pillars and develop a content strategy that will inspire and build long-lasting relationships.
We organise a workshop in which we discuss your content priorities and fill out your editorial calendar with content pieces tailored to your organisation’s personas.
You provide your marketing goals, analytics and persona details and we conduct an assessment of your raw content to identify opportunities for a strong content marketing strategy.
Based on the content audit, we develop a content strategy that is aligned with your marketing objectives, positions your organisation as a thought leader in your field, generates new customers and engages current ones.
Make a splash
Accelerate the growth and engagement of your community – from customers and members to sponsors and donors. With the Marketing Palette you will start creating tailored content, run powerful campaigns and maximise your lead conversion efforts. But we won’t stop there. We crunch the numbers, review, learn and continuously improve.
We manage one campaign based on your current content. For example, we can organise campaigns for days you observe (eg World Water Day) or manage live social media coverage at events.
Marketing materials kit
We develop marketing materials with tailored key messages and ready-made posts that you can share organisation-wide and publish in your future campaigns.
We manage your weekly/monthly social media and email campaigns, from content curation and crafting tailored messages to sharing with relevant audiences and reporting.