Download the Cause Canvas
Your marketing strategy tool to challenge the status quo and put more good out into the world
Time to (re)formulate the marketing strategy of your impact-first organisation? Looking to use a framework that doesn’t just focus on profit but also on a higher values-based goal? Discover the Cause Canvas – a marketing strategy framework for organisations committed to social and environmental impact. Consisting of nine elements that revolve around your dream for a more just and sustainable world (the higher goal), the framework guides you through questions that are key in amplifying your cause – all the while staying true to your foundational values and engaging in lasting relationships with everyone involved. Excited to apply it within your organisation? Get your free copy here. We’re currently in the process of piloting and reiterating the framework – your feedback is much appreciated!
Why use the Cause Canvas?
• Ensure clarity around what your organisation stands for and underline its uniqueness around your higher goal.
• Craft a promise that resonates with all your stakeholders.
• Define the profiles of the ideal supporters who will help amplify your cause, in line with the higher goal and the community partners’ priorities.
• Ask critical funding questions and brainstorm outreach ideas to boost your cause in an inclusive way.
• Identify ways to maximise current resources and look for synergies that will amplify your impact.
• Make a plan on how to safeguard your values and relationships as you grow your cause.
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