Laura is a game changer! She has taken our website to a higher level than we could have imagined. Her understanding of our organizational purpose and goals led to making strategic, thoughtful changes to our web presence that has completely transformed the way we tell our story. Her approach to website strategy combines brand alignment, clarity, and inspiration— all with our stakeholders and communities at the center. We’ve secured new partnerships, donors, and clients as a result.
I’ve been working with Laura to strengthen our public narrative and build content that reflects who we are as an organization, along with the impact we’re having. Laura’s wisdom, thoughtfulness, and creativity are at the heart of our storytelling strategy and I am so grateful to her. In particular, I’ve really appreciated Laura’s methodical process of understanding our audience members through empathy and rigorous research; identifying important content potential; and thinking creatively about the stories we can tell in a way that upholds dignity. Since working with Laura this year our social media following and engagement has doubled, and we have been contacted by potential partners and supporters who did not know of us before. That said, her strategy is not just about short-term gains but about investing in a long-term narrative shift that our sector so desperately needs. I wholeheartedly recommend Laura, it continues to be a privilege to work with her!