Client
Staxy
Project
Marketing review & strategic recommendations
Marketing palette
Marketing strategy
Target audience & value proposition
Demand generation
Marketing team & budget
Marketing KPIs & alignment with business objectives
Product & systems
Client
Staxy
Project
Marketing review & strategic recommendations
Marketing palette
Target audience & value proposition
Demand generation
Marketing team & budget
Marketing KPIs & alignment with business objectives
Product & systems
Need
Staxy is a multi-modal travel app aimed at making commuting and journeys to (sports) events more affordable, convenient and sustainable. The app provides carpooling, cycling, public transport and walking routes, along with cost-sharing and gamification features. It can track and collect carbon data of individual users and journeys that take place on the app as well as capture data on travel habits and app engagement. The start-up needed a high-level evaluation of its existing marketing approach, accompanied by strategic recommendations to capitalise on immediate opportunities and untapped potential.
Approach
Following a discussion about current objectives and challenges, as well as an evaluation of strategic documents, systems and analytics, we conducted a thorough assessment of clarity and effectiveness in the following areas: target audience, value proposition, product, demand generation, marketing team and budget, marketing KPIs and alignment with business objectives, and systems. We also provided the start-up with a range of ready-to-implement frameworks for persona research and customer journey optimisation.
Results
The report provided Staxy with a range of strategic, practical recommendations. These included refining audience research and strengthening their value proposition in a resource-efficient way, as well as strategies to boost product usage, diversify demand generation, and implement a multi-channel marketing approach. The report also provided insights on fine-tuning the sales funnel, streamlining team configuration and budget allocation, and making the most of their systems for consistent measurement and improvement. The company found great value in these recommendations, recognising their potential to take Staxy to the next level of business operations and impact.