Client
Somaye Dehban | Nexus Strategist
Project
Strategic content development
Marketing palette
Value proposition
Event messaging
Website wireframes and content
Newsletters in HubSpot
Client
Somaye Dehban | Nexus Strategist
Project
Strategic content development
Marketing palette
Value proposition
Event messaging
Website wireframes and content
Newsletters in HubSpot
550+
people expressed interest in the event within 2 weeks
40%+
newsletter open rates
6%+
newsletter click rates
Need
Somaye Dehban is a Nexus Strategist, Change Leader and Connector. She brings together seemingly unlikely partners to drive sustainable change and helps mission-driven organisations develop practical strategies for SDG impact scale-up. Somaye needed to: 1) define the value proposition for her new business; 2) clarify and tailor de messaging for a strategic event she was going to organise; 3) develop customer-centric content for her new website; and 4) produce a series of newsletters for different target groups.
Solution
After a series of deep-dive sessions to gain an in-depth understanding of the target audience’s challenges and Somaye’s unique approach to addressing those challenges, we distilled the value proposition for her business as well as the overarching message for the event. This gave us the foundation to then tailor the message to her various target groups, develop the website wireframes, write engaging website content and send newsletters that resonate with the audiences’ interests.
Results
Somaye now has a solid value proposition, clear customer-centric website messaging as well as tailored messages per audience, which she can easily re-purpose across channels. The event messaging attracted the interest of 550+ people within two weeks. The email campaigns generated open rates of 40%-50% and click rates of 6%-11.5%. Somaye can also save time on future campaigns by making use of the email templates created for this project.
Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.
Somaye Dehban, Nexus Strategist & Change Leader