EIT InnoEnergy | Sustainable energy innovations
Email marketing automation in HubSpot
Lead nurturing email content
Sales email content
Funnel set-up in HubSpot
Email automations in HubSpot
email open rates
email click rates
EIT InnoEnergy provides a marketplace of innovative and sustainable energy solutions to help companies reach their net zero goals and speed up the energy transition. The company needed a funnel strategy so they could generate, nurture and convert more qualified online leads for their solutions. They also needed to write the email content, set up the funnel in HubSpot and automate their processes.
After mapping the customer journey for the buyer personas and defining the content needed at each stage across EIT InnoEnergy’s target markets, we turned the strategy into a detailed email marketing plan. This involved creating messages that resonate with each persona, nurturing new leads with educational content, and creating compelling sales content for engaged leads. We automated these emails using HubSpot to guide leads through the funnel and encourage them to reach out to the sales team and learn more about InnoEnergy’s innovations.
EIT InnoEnergy now has a streamlined, automated and well-performing sales funnel that helps attract the right leads and consistently nurtures them with personalised content. This approach ensures a continuous influx of high-quality leads for the sales team while also strengthening the company’s reputation as a leader in sustainable energy innovation. Notably, the emails consistently outperform industry benchmarks in terms of open and click-through rates and generate sales requests on a regular basis.