Beyond Borders Media
Content creation & LinkedIn advertising
Content creation for blog and newsletter
LinkedIn message ads
LinkedIn message ads open rate
Newsletter open rate
About the project
In June 2017 I managed a month-long campaign for Beyond Borders Media (BBM), an international communication agency for aid, travel and adventure. The campaign was aimed at raising awareness about BBM’s work and expertise in the aid sector.
With that goal in mind, I wrote two blog pieces for the company’s newsletter and produced a series of LinkedIn message ads targeted at relevant professionals in the sector. The blog content was of particular interest in the ads and attracted attention from management-level professionals working in sales, business development, and media and communication in nonprofit organisation management and government administration.
Check out the blog posts: