Content creation & LinkedIn advertising
Beyond Borders Media
Content creation for blog and newsletter
LinkedIn sponsored InMails
InMail open rate
Newsletter open rate
About the project
In June 2017 I managed a month-long campaign for Beyond Borders Media (BBM), an international communication agency for aid, travel and adventure. The campaign was aimed at raising awareness about BBM’s work and expertise in the aid sector.
With that goal in mind, I wrote two blog pieces for the organisation’s newsletter and produced a series of LinkedIn sponsored InMails targeted at relevant professionals in the sector (see stats above). The blog content was of particular interest in the InMails and attracted attention from management-level professionals working in sales, business development, and media and communication in nonprofit organisation management and government administration.
Check out the blog posts:
- With lots of years of experience in the different aspects of nonprofit marketing, Laura's level of expertise can be described as 'native'. She works hard, is detailed and to-the-point. Add to that a modern approach, great dedication and a sharp focus on results. The Marketing Palette is a one-stop-shop for NGOs looking to improve their marketing.