Azkua - ActiveCampaign

Client

Azkua

Project

ActiveCampaign implementation & marketing automations

Marketing palette

ActiveCampaign marketing system set-up

Data migration to ActiveCampaign

Audience segmentation

Lead generation forms

Marketing automations

Email marketing

Azkua - ActiveCampaign

Client

Azkua

Project

ActiveCampaign implementation & marketing automations

Marketing palette

ActiveCampaign marketing system set-up

Data migration to ActiveCampaign

Audience segmentation

Lead generation forms

Marketing automations

Email marketing

2x

more leads in the database in one month

45%

email open rates

10%

email click rates

Need

Azkua provides coaching programmes and workshops that support professional, purpose-driven women in unleashing their leadership potential and finding more meaning in their jobs. The company needed to optimise their marketing efforts so they could generate, nurture and convert more qualified leads for their programmes. In order to do so, they needed a CRM and marketing system that would bring all their lead and customer data into one place, help them drive engagement and conversions, and save time while at it.

Solution

After reviewing and testing several systems, I supported Azkua in acquiring ActiveCampaign as the ideal choice for the company’s business model, budget and future plans. I then managed the implementation of the system: from migrating the lead and customer data from various files and systems, strategically segmenting the CRM and mailing lists, and integrating Azkua’s website with ActiveCampaign, to creating lead generation forms, ensuring GDPR compliance, sending the initial campaigns, and developing automations for lead nurturing. I also provided training for the team to maximise the use of ActiveCampaign.

Results

Azkua can now better understand its audience and optimise the customer journey of their coaching programmes. Because all data and processes are centralised and automations are in place, the company can now boost their marketing efforts in a time-efficient way. It can produce powerful campaigns by easily slicing and dicing its database for optimum segmentation, and can make strategic decisions based on reliable data. The first campaigns had open and click rates substantially higher than industry benchmarks (on average, 45% and 10%, respectively). In addition, within a month from the implementation, Azkua had doubled its mailing list.

We’ve had the pleasure of working with Laura to set up our new CRM and email marketing system. Laura is a true expert in her field and easily transported us out of the ”dark ages” to a place where we can now easily measure our client engagement, create tailor-made automations for specific needs, and welcome new joiners to our tribe. Laura reviewed and tested several systems before recommending the one that would suit our needs, budget and future aspirations the very best. She also helped us clarify and sequence our customer journey, generate plenty of ideas for our content strategy, and from there develop the wireframes for our website. Professional, detailed, action oriented and quickly responding to our questions and needs Laura is a true asset.

 

Manuela Damant, Women's Leadership Coach & Trainer
Azkua

We worked with Laura to streamline Azkua’s marketing processes and define our customer journey. We now have a well functioning marketing automation system that ensures all relevant data goes through one channel. She also helped us identify our client persona and designed our website wireframes, so we can ensure that all our communications address the client base we want to reach. Laura brings a wealth of knowledge with her and her maximising nature will make sure you deliver on the deadlines agreed at the outset.

 

Dovile Corrigan, Strengths Coach & Trainer
Azkua