ActiveCampaign implementation & marketing automations
ActiveCampaign marketing system set-up
Data migration to ActiveCampaign
Lead generation forms
more leads in the database in one month
email open rates
email click rates
Azkua provides coaching programmes and workshops that support professional, purpose-driven women in unleashing their leadership potential and finding more meaning in their jobs. The company needed to optimise their marketing efforts so they could generate, nurture and convert more qualified leads for their programmes. In order to do so, they needed a CRM and marketing system that would bring all their lead and customer data into one place, help them drive engagement and conversions, and save time while at it.
After reviewing and testing several systems, I supported Azkua in acquiring ActiveCampaign as the ideal choice for the company’s business model, budget and future plans. I then managed the implementation of the system: from migrating the lead and customer data from various files and systems, strategically segmenting the CRM and mailing lists, and integrating Azkua’s website with ActiveCampaign, to creating lead generation forms, ensuring GDPR compliance, sending the initial campaigns, and developing automations for lead nurturing. I also provided training for the team to maximise the use of ActiveCampaign.
Azkua can now better understand its audience and optimise the customer journey of their coaching programmes. Because all data and processes are centralised and automations are in place, the company can now boost their marketing efforts in a time-efficient way. It can produce powerful campaigns by easily slicing and dicing its database for optimum segmentation, and can make strategic decisions based on reliable data. The first campaigns had open and click rates substantially higher than industry benchmarks (on average, 45% and 10%, respectively). In addition, within a month from the implementation, Azkua had doubled its mailing list.