TBB.Connect (virtual conference) by EIT InnoEnergy
Cvent – HubSpot integration through Zapier
Every year, EIT InnoEnergy organises The Business Booster (TBB) conference to bring together industry, investors, policy makers and start-ups in the sustainable energy ecosystem and trigger new business opportunities in the field. In 2020, TBB was organised online and the Cvent event management software was used to manage the virtual conference. In parallel, EIT InnoEnergy used Hubspot for its email campaigns. The two systems were not integrated, which would lead to time-consuming data management done manually in the busy period before the event.
After researching different integration possibilities and assessing the implementation speed and ease as well as the costs involved, I advised EIT InnoEnergy to use Zapier to connect the two systems. I then built the integration in Zapier to ensure an effective and segmented data flow from Cvent into HubSpot whenever a new attendee signed up for the event. In addition, I developed several automated HubSpot workflows to make sure that the email campaigns would effectively target the registrants.
The Zapier integration helped EIT InnoEnergy’s marketing and communications team save a great amount of time on managing the audiences of the email campaigns before the event. The connection between Cvent and HubSpot meant that the participant data was instantly available in HubSpot and could be immediately used to send conference updates or excluded from the lead nurturing campaigns.
Laura is a real asset to any company that she works for. She is a problem solver and has an outstanding understanding of automated marketing systems.