Client
Akvo Foundation
Project
A to Z HubSpot marketing & sales implementation
Marketing palette
Marketing-sales bridge
Marketing funnel optimisation
Marketing automations
Website and HubSpot integration
Database management
Marketing and sales reporting in HubSpot
New online leads
Email campaigns open rate
Sales from online leads
Need
Solution
Results
Client
EIT InnoEnergy Professional Learning
Project
Marketing processes, automations & campaigns
Marketing palette
Marketing funnel
Marketing and sales bridge
HubSpot consultancy and implementation
Online content
Email marketing
Need
Solution
Results
Client
Akvo Foundation
Project
Marketing & content strategy
Marketing palette
Marketing strategy
Personas and key messages
Customer journey
Content strategy
Website revamp
Online campaigns
New online leads
Email campaigns open rate
Sales from online leads
Need
Solution
Results
Client
SNV Netherlands Development Organisation
Project
Online campaigns
Marketing palette
Content strategy
Social media
Email marketing
Web analytics
About the project
In my 1.5-year role as Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I initiated and managed online campaigns to strengthen the organisation’s thought leadership around key products. The campaigns helped position SNV around certain topics, boost visibility and drive engagement among target donors. Campaigns I managed included: COP22/climate action; gender equality; health; youth employment; ending energy poverty and more.
• Developed an editorial calendar based on the marketing plan, the Sustainable Development Goals, key events and relevant international days. This brought focus and consistency in communications.
• Identified themes to focus on.
• Mobilised content around key topics.
• Wrote and edited blog posts around key topics (eg. Looking back at 2016 | Working towards SDG3: healthy lives and well-being for all | Providing youth with concrete employment perspectives | The power of dialogue in accelerating gender equality).
• Managed social media campaigns.
• Produced newsletters to support the campaigns (eg. COP22 newsletter | January 2017 newsletter).
• Adapted the website to effectively showcase the campaigns and trigger engagement.
• Integrated findings from the web analytics.
Client
SNV Netherlands Development Organisation
Project
Digital strategy
Marketing palette
Web analytics
Content strategy
Marketing strategy
Website revamp
Social media
Email marketing
About the project
As Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I drew up the organisation’s digital strategy for its 26 country offices. The strategy is based on a website and social media audit I conducted, is aligned with SNV’s marketing strategy and includes thorough guidance on how to strengthen SNV’s digital presence. It also outlines ways in which SNV staff worldwide can effectively contribute to online initiatives and provides guidelines to ensure content quality and consistency across all SNV’s digital channels in the 26 countries. The strategy is key in:
• Cultivating relationships with key donors and partners through engaging online content.
• Effectively promoting SNV’s products, programmes and publications across digital channels where donors are present.
• Positioning SNV as thought leader in its relevant sectors and as key contributor to the Sustainable Development Goals through online campaigns.
• Strengthening the SNV brand by ensuring a cohesive tone and voice across the organisation.
Client
Huygens Talent Circle (HUTAC)
Project
Marketing strategy
Marketing palette
Marketing strategy
Content strategy
Website revamp
Email marketing
Social media
About the project
In my role as a Board member and Marketing Strategist, I advised Huygens Talent Circle (HUTAC) on a new marketing strategy that would increase its member engagement and recruitment.
• Conducted a member survey to measure the level of engagement and identify needs, interests, points of improvement etc.
• Helped define the organisation’s objectives and target groups and advised on a refresh of the service portfolio.
• Crafted a new value proposition and key messages to resonate with the newly identified personas.
• Developed a new website from scratch based on the organisation’s objectives. This included defining the website strategy and structure, developing the design, writing the copy for all pages and advising on the user experience of the new member centre and event registration system.
• Defined a new mix of promotional channels.
• Based on the members’ needs, I came up with engagement tactics.
• Kick-started content generation in order to increase engagement; contributed to the blog.
• Created new marketing materials for events (to increase member recruitment). Advised on the organisation’s video production.
• Developed and executed the marketing plan for the 2015 HUTAC Annual Conference, bringing together a record number of participants, half of whom were new members.