Portfolio Content strategy

Digital Strategy SNV

SNV Netherlands Development Organisation | Digital strategy

Digital Strategy SNV

Client

SNV Netherlands Development Organisation

Project

Digital strategy

Marketing palette

Web analytics

Content strategy

Marketing strategy

Website revamp

Social media

Email marketing

Digital Strategy SNV

Client

SNV Netherlands Development Organisation

Project

Digital strategy

Marketing palette

Web analytics

Content strategy

Marketing strategy

Website revamp

Social media

Email marketing

SNV online campaigns

About the project

As Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I drew up the organisation’s digital strategy for its 26 country offices. The strategy is based on a website and social media audit I conducted, is aligned with SNV’s marketing strategy and includes thorough guidance on how to strengthen SNV’s digital presence. It also outlines ways in which SNV staff worldwide can effectively contribute to online initiatives and provides guidelines to ensure content quality and consistency across all SNV’s digital channels in the 26 countries. The strategy is key in:

•  Cultivating relationships with key donors and partners through engaging online content.
•  Effectively promoting SNV’s products, programmes and publications across digital channels where donors are present.
•  Positioning SNV as thought leader in its relevant sectors and as key contributor to the Sustainable Development Goals through online campaigns.
•  Strengthening the SNV brand by ensuring a cohesive tone and voice across the organisation.

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SNV website revamp

SNV Netherlands Development Organisation | Website revamp

SNV website revamp

Client

SNV Netherlands Development Organisation

Project

Website revamp

Marketing palette

Website strategy & structure

Project (website revamp) management

Web analytics

Content strategy

Marketing strategy

SNV website revamp

Client

SNV Netherlands Development Organisation

Project

Website revamp

Marketing palette

Website strategy & structure

Project (website revamp) management

Web analytics

Content strategy

Marketing strategy

15%

increase in monthly visits

80%

decrease in bounce rate

15%

increase in monthly unique visitors

45%

increase in number of pages/visit

SNV website

About the project

As Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I initiated and managed a major website revamp in order to improve the user experience, increase engagement and return rates, better showcase SNV’s impact, boost the organisation’s thought leadership around key products and decrease website costs in the long run.

I conducted a website audit, identified bottlenecks, developed user stories and wireframes for new functionalities and worked closely with web developers on the implementation. The end result was a dynamic, engaging and flexible website, supporting SNV’s business objectives. New functionalities ensured:

•  A focus on campaigns and important calls to action.
•  Extra visibility for news, blogs, social media updates, multimedia, new publications –based on specific campaigns.
•  More exposure for SNV’s multitude of activities (through project updates, infographics, social media integration, videos).
•  Support for boosting thought leadership around key products (through regular fresh content, extra exposure, infographics, calls to action).
•  A more intuitive user experience (through consistency, better search functionality, clearer and engaging language, prioritisation of content based on web analytics).
•  A more flexible content management system.

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Dutch Spark flyers

Dutch Spark for Clean Cooking Solutions | Event marketing

Dutch Spark flyers

Client

Dutch Spark for Clean Cooking Solutions

Project

Event marketing

Marketing palette

Content strategy

Marketing materials

Social media marketing

Dutch Spark flyers

Client

Dutch Spark for Clean Cooking Solutions

Project

Event marketing

Marketing palette

Content strategy

Marketing materials

Social media marketing

Dutch Spark presentation

About the project

As Marketing & Communications Advisor for the Dutch Spark for Clean Cooking Solutions, I managed the project’s event marketing at the 8th International Primary Care Respiratory Group conference in 2016. As part of the initiative, I organised a conference session and created a series of promotional materials to showcase the goals and results of the project (flyers, presentation, session description). As a result, the project sparked the attention of healthcare professionals working on respiratory issues in developing countries.

Worldwide, almost 3 billion people rely on traditional cookstoves and open fires to cook and heat their homes, facing multiple health risks such as injuries and serious respiratory illnesses. Under the umbrella of the Global Alliance for Clean Cookstoves, the Dutch Spark for Clean Cooking Solutions is a coalition committed to providing clean cookstoves for 50 million people in developing countries.

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HUTAC website

Huygens Talent Circle (HUTAC) | Website revamp

HUTAC website

Client

Huygens Talent Circle (HUTAC)

Project

Website revamp

Marketing palette

Website strategy & structure

Project (website revamp) management

Website content

Marketing automations

Marketing strategy

Content strategy

HUTAC website

Client

Huygens Talent Circle (HUTAC)

Project

Website revamp

Marketing palette

Website strategy & structure

Project (website revamp) management

Website content

Marketing automations

Marketing strategy

Content strategy

HUTAC events system
HUTAC marketing strategy

About the project

As a Board member and Marketing Strategist at Huygens Talent Circle (HUTAC), I developed a new website to support the organisation’s member engagement and recruitment objectives. The end result was a dynamic website with a fresh and modern look, an improved user experience and a host of interactive features to reflect the organisation’s vibrant community.

•  Developed the website strategy, user journeys and structure.
•  Designed the website in WordPress from scratch.
•  Wrote all copy, including the value proposition and developed all visuals and infographics. Gathered testimonials.
•  Ensured social media and Mailchimp integration.
•  Developed a blog and kick-started blogging.
•  Worked closely with a web developer to design a member center with a search functionality and an event registration system based on a two-tier membership model.
•  Performed the testing of all new functionalities to ensure a good user experience.
•  Launched the website at HUTAC’s annual conference and online, through the blog, newsletter and social media.

HUTAC events system
HUTAC marketing strategy
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HUTAC marketing strategy

Huygens Talent Circle (HUTAC) | Marketing strategy

HUTAC marketing strategy

Client

Huygens Talent Circle (HUTAC)

Project

Marketing strategy

Marketing palette

Marketing strategy

Content strategy

Website revamp

Email marketing

Social media

HUTAC marketing strategy

Client

Huygens Talent Circle (HUTAC)

Project

Marketing strategy

Marketing palette

Marketing strategy

Content strategy

Website revamp

Email marketing

Social media

HUTAC website
HUTAC events system

About the project

In my role as a Board member and Marketing Strategist, I advised Huygens Talent Circle (HUTAC) on a new marketing strategy that would increase its member engagement and recruitment.

•  Conducted a member survey to measure the level of engagement and identify needs, interests, points of improvement etc.
•  Helped define the organisation’s objectives and target groups and advised on a refresh of the service portfolio.
•  Crafted a new value proposition and key messages to resonate with the newly identified personas.
•  Developed a new website from scratch based on the organisation’s objectives. This included defining the website strategy and structure, developing the design, writing the copy for all pages and advising on the user experience of the new member centre and event registration system.
•  Defined a new mix of promotional channels.
•  Based on the members’ needs, I came up with engagement tactics.
•  Kick-started content generation in order to increase engagement; contributed to the blog.
•  Created new marketing materials for events (to increase member recruitment). Advised on the organisation’s video production.
•  Developed and executed the marketing plan for the 2015 HUTAC Annual Conference, bringing together a record number of participants, half of whom were new members.

HUTAC website
HUTAC events system
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