Category Resources

23 resources for nonprofit marketers


Marketing resources for NGOs

Are you a nonprofit marketer? Then you’re most likely juggling a wide range of tasks, trying to cover everything from developing a new marketing strategy and launching a new website to social media campaigns and web analytics reports. And while sometimes hard amidst a busy schedule, keeping up with industry trends must become a daily routine in the pursuit of innovation and growth.

To save you some researching time, I’ve put together a list of 23 resources every nonprofit marketer should follow. So bookmark this list and block that reading time in your calendar.

1. Nonprofit Tech for Good

Heather Mansfield’s website comprises resources and news related to nonprofit technology, online communications, and mobile and social fundraising. Heather Mansfield is also the author of ‘Social Media for Social Good: A How-Guide for Nonprofits’ and ‘Mobile for Good: A How-To Fundraising Guide for Nonprofits’ (awesome books btw!). Also check out her (free) webinars.

2. John Haydon’s blog

John Haydon, digital marketing expert for nonprofits and charities, writes about online fundraising, donor communication, content marketing, email marketing, website design, social media strategy and more. John Haydon is also author of Facebook Marketing for Dummies.

3. npEngage

Belonging to the nonprofit software and services provider, Blackbaud, this is a source of trends, reports, best practices and news for nonprofits. Blog categories include fundraising, marketing, social good, advocacy, technology and more.

4. Wired Impact blog

Belonging to Wired Impact, a web design agency for nonprofits, the blog provides tips and tricks on website design, user experience, SEO, content strategy, social media and more.

5. Classy Blog

An online fundraising platform, Classy also runs a blog on topics such as fundraising strategy and ideas, nonprofit content marketing, email marketing, social media, technology, industry trends and more.

6. Empower Nonprofits

Jeremy B. Koch’s website provides  strategies, tactics and resources to help NGOs in their fundraising efforts. His free resources include courses on nonprofit email marketing and storytelling techniques.

7. #501Social Blog

Belonging to Julia Campbell, the blog provides fundraising, digital marketing and social media tips for nonprofits.

8. Nonprofit Marketing Guide

Kivi Leroux Miller’s blog provides marketing and communications tips and tricks, strategies and resources for nonprofit marketing and communications professionals and fundraisers. Kivi is also the author of ‘Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money’ and The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Also check out her webinars, e-books and reports (some of which are free).

9. Big Duck Blog

The blog covers topics such as communications, social media, visual identity, messaging, fundraising, copywriting and brandraising for nonprofits.

10. Salsa Blog

Belonging to Salsa, a fundraising software for nonprofits, the blog provides ideas on fundraising, advocacy and nonprofit marketing.

11. CauseVox Blog

CauseVox, an online platform for fundraising and crowdfunding, runs a blog that offers fundraising, marketing, strategy, social media and design tips and also features podcasts on these topics.

12. Hatch for good

Supported by the Rockefeller Foundation, the website provides a suite of tools aimed at helping nonprofits leverage storytelling to drive social impact. On their blog you’ll find numerous storytelling tips.

13. JustGiving Blog

The blog offers tips, case studies, insights and news for fundraisers and nonprofit marketers and communicators.

14. Network for Good Nonprofit Blog

The blog provides nonprofit marketing trends, fundraising techniques, technology developments and various nonprofit examples.

15. Getting attention

Nancy Schwartz’s website provides tools, reports, case studies and job ideas for nonprofit marketing and communication professionals.

16. Social media for development

David Girling, lecturer and Director of Research Communication in the School of International Development, University of East Anglia, shares research and stories about the use of social media in international development.

17. Informz Blog

Informz is an email marketing software company targeting associations and nonprofits. Their blog gives a wide range of email marketing tips.

18. Wild Apricot blog

Published by Wild Apricot, a membership management software for associations and nonprofits, the blog offers membership, volunteering, communications, website & technology, leadership, fundraising and events tips.

19. Tech Impact blog

The blog features a wide range of technology and digital marketing tips aimed at empowering nonprofits.

20. Top Nonprofits

Founded by Craig Van Korlaar, the website offers a wide range of resources for nonprofits, ranging from marketing, fundraising and social media to management, productivity and tech.

21. FrameWorks Institute

FrameWorks Institute conducts communications research to help advocates re-frame social issues. The think tank developed the Strategic Frame Analysis®, an approach which ‘roots communications practice in the cognitive and social sciences’ and helps nonprofits rethink their narratives so that they have an impact at the system level.

22. Nonprofit Quarterly (NPQ)

NPQ publishes news and articles on fundraising, marketing, technology, philanthropy, policy and more.

23. Nonprofit Information

This is a collection of resources for nonprofits where you’ll find advice on leadership and strategy, fundraising, volunteer management, marketing, branding, social media and much more.

What other resources do you use for your NGO’s marketing? Feel free to share them in the comments below.

Looking to build and/or implement a marketing strategy that supports your NGO’s goals? I’m here to help. Get in touch for a free consultation. 

Marketing strategy that boosts your NGO's goals

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Why the Marketing Palette blog?


Marketing Palette blog

The nonprofit marketing topic has been discussed for quite some time now. There is increasing knowledge on the subject, lots of conferences, blogs, reports, webinars and research. Many nonprofits are already putting all this knowledge into practice. As a marketer and social change campaigner, I’ve seen the power of strategic marketing in  spreading the word about social initiatives and in building strong, lasting communities around them.

Despite all this, the number of nonprofits fully embracing these practices is still very limited.  And it seems that the discussions are mainly taking place in the US while in Europe and other parts of the world the debate is still in an incipient stage. Although some NGOs are starting to see marketing as an integral part of their long-term advocacy and fundraising strategy, there’s still a long way for the trend to reach maturity.

Just take a look at the keyword searches on the topic in different locations. Not much interest outside the US. Or check out Nonprofit Tech for Good’s list of online fundraising and social media reports; most of them reside in the US. Or even check the number of marketing vacancies in European nonprofits compared to the US. More knowledge needs to be generated and more awareness raised in Europe. Why? Because the tactics and strategy will differ based on target audience, cultural values, environment, state of the market etc.

During my work as marketer for a range of European nonprofits, I have noticed a strong need for strategic, integrated marketing as well as the incredible impact a well-thought-out marketing strategy can have on an NGO’s fundraising efforts. This is why I am starting this blog. I want to share my experience, my beliefs, my passion and the lessons I’ve learned as a nonprofit marketer.

What’s next?

I will cover topics ranging from strategy, inbound marketing and messaging to email marketing, social media, blogging and web analytics. In addition, I will look at the nonprofit marketing landscape in Europe.  I will write tips and tricks to ease the work of nonprofit marketers, provide lists of useful tools and resources, overviews of webinars and conferences that I participate in as well as results of web analyses and research that I will conduct in the field.

About me

As you’ve probably figured out, I get truly excited about causes that improve the lives of people everywhere. This, combined with a passion for social marketing – the marketing used for good, the marketing that helps make a positive change – gives me the motivation to drive fundamental change in the nonprofit sector.

I have been working as marketer for organisations like AkvoSNV Netherlands Development Organisation, Beyond Borders Media and the European Association for International Education (EAIE). For the past 3 years I have been a board member (and marketing strategist) of HUTAC, an association that offers networking and career development opportunities to ambitious young professionals from all around the world. I also worked as adviser on marketing projects for nonprofits like the European Institute of Innovation and Technology (EIT), BrandOutLoud and LiveBuild. Prior to this I worked in the for-profit sector but soon realised I wanted to be part of initiatives with a social impact.

Some fun facts about me…I travel as much as I can, enjoying the amazing nature the earth has to offer and the incredible people I meet along the way. I love penguins and dream to make it to the South Pole one day. I practise yoga, play board games and love reading and watching documentaries on political and economic themes. And the ideas I gain from all these experiences feed into my work in the most unexpected ways.

Want to get in touch and chat about the latest nonprofit marketing trends or maybe discuss the marketing palette that your NGO needs? Request a free consultation or leave your comments below.

This post was updated on 14 January 2018.

Marketing strategy that boosts your NGO's goals

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