Category Resources

23 resources for nonprofit marketers


Marketing resources for NGOs

Are you a nonprofit marketer? Then you’re most likely juggling a wide range of tasks, trying to cover everything from developing a new marketing strategy and launching a new website to social media campaigns and web analytics reports. And while sometimes hard amidst a busy schedule, keeping up with industry trends must become a daily routine in the pursuit of innovation and growth.

To save you some researching time, I’ve put together a list of 23 resources every nonprofit marketer should follow. So bookmark this list and block that reading time in your calendar.

1. Nonprofit Tech for Good

Heather Mansfield’s website comprises resources and news related to nonprofit technology, online communications, and mobile and social fundraising. Heather Mansfield is also the author of ‘Social Media for Social Good: A How-Guide for Nonprofits’ and ‘Mobile for Good: A How-To Fundraising Guide for Nonprofits’ (awesome books btw!). Also check out her (free) webinars.

2. John Haydon’s blog

John Haydon, digital marketing expert for nonprofits and charities, writes about online fundraising, donor communication, content marketing, email marketing, website design, social media strategy and more. John Haydon is also author of Facebook Marketing for Dummies.

3. npEngage

Belonging to the nonprofit software and services provider, Blackbaud, this is a source of trends, reports, best practices and news for nonprofits. Blog categories include fundraising, marketing, social good, advocacy, technology and more.

4. Wired Impact blog

Belonging to Wired Impact, a web design agency for nonprofits, the blog provides tips and tricks on website design, user experience, SEO, content strategy, social media and more.

5. Classy Blog

An online fundraising platform, Classy also runs a blog on topics such as fundraising strategy and ideas, nonprofit content marketing, email marketing, social media, technology, industry trends and more.

6. Empower Nonprofits

Jeremy B. Koch’s website provides  strategies, tactics and resources to help NGOs in their fundraising efforts. His free resources include courses on nonprofit email marketing and storytelling techniques.

7. #501Social Blog

Belonging to Julia Campbell, the blog provides fundraising, digital marketing and social media tips for nonprofits.

8. Nonprofit Marketing Guide

Kivi Leroux Miller’s blog provides marketing and communications tips and tricks, strategies and resources for nonprofit marketing and communications professionals and fundraisers. Kivi is also the author of ‘Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money’ and The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. Also check out her webinars, e-books and reports (some of which are free).

9. Big Duck Blog

The blog covers topics such as communications, social media, visual identity, messaging, fundraising, copywriting and brandraising for nonprofits.

10. Salsa Blog

Belonging to Salsa, a fundraising software for nonprofits, the blog provides ideas on fundraising, advocacy and nonprofit marketing.

11. CauseVox Blog

CauseVox, an online platform for fundraising and crowdfunding, runs a blog that offers fundraising, marketing, strategy, social media and design tips and also features podcasts on these topics.

12. Hatch for good

Supported by the Rockefeller Foundation, the website provides a suite of tools aimed at helping nonprofits leverage storytelling to drive social impact. On their blog you’ll find numerous storytelling tips.

13. JustGiving Blog

The blog offers tips, case studies, insights and news for fundraisers and nonprofit marketers and communicators.

14. Network for Good Nonprofit Blog

The blog provides nonprofit marketing trends, fundraising techniques, technology developments and various nonprofit examples.

15. Getting attention

Nancy Schwartz’s website provides tools, reports, case studies and job ideas for nonprofit marketing and communication professionals.

16. Social media for development

David Girling, lecturer and Director of Research Communication in the School of International Development, University of East Anglia, shares research and stories about the use of social media in international development.

17. Informz Blog

Informz is an email marketing software company targeting associations and nonprofits. Their blog gives a wide range of email marketing tips.

18. Wild Apricot blog

Published by Wild Apricot, a membership management software for associations and nonprofits, the blog offers membership, volunteering, communications, website & technology, leadership, fundraising and events tips.

19. Tech Impact blog

The blog features a wide range of technology and digital marketing tips aimed at empowering nonprofits.

20. Top Nonprofits

Founded by Craig Van Korlaar, the website offers a wide range of resources for nonprofits, ranging from marketing, fundraising and social media to management, productivity and tech.

21. FrameWorks Institute

FrameWorks Institute conducts communications research to help advocates re-frame social issues. The think tank developed the Strategic Frame Analysis®, an approach which ‘roots communications practice in the cognitive and social sciences’ and helps nonprofits rethink their narratives so that they have an impact at the system level.

22. Nonprofit Quarterly (NPQ)

NPQ publishes news and articles on fundraising, marketing, technology, philanthropy, policy and more.

23. Nonprofit Information

This is a collection of resources for nonprofits where you’ll find advice on leadership and strategy, fundraising, volunteer management, marketing, branding, social media and much more.

What other resources do you use for your NGO’s marketing? Feel free to share them in the comments below.

Looking to build and/or implement a marketing strategy that supports your NGO’s goals? We’re here to help. Get in touch for a consultation. 

Published on 4 May 2017 by Laura Tufis.

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