Need a concrete and exciting marketing strategy for your NGO? Let’s work on your ’cause canvas’. Together, we’ll define personas, identify your unique selling points, craft key messages that resonate with your target groups and choose the right channels for your organisation. With your mission and vision in mind, we’ll develop a clear roadmap and establish a series of metrics to track the results of your new strategy.
Earn the trust of your target audience and position your NGO as a thought leader in its field. With your personas in mind, I will help you define your main content pillars and put together an SEO-focused content strategy that will inspire your supporters to take action. The strategy will of course be accompanied by a comprehensive editorial and dissemination plan.
Is your website aligned with your organisation’s objectives? Does it tell a clear, captivating story that inspires and triggers action? Do you have a blog and if so, is it converting visitors into leads? These are only some of the points that I will address to make sure that your website supports your NGO’s goals.
Get a creative social media strategy to support your cause and reach your donors. Together we’ll select the channels that work best for your organisation and will use top-notch tactics to accelerate the growth and engagement of your community. Do you do campaigning or organise/attend events? Let’s give your cause the buzz that it deserves!
Have you turned your website visitors into leads? Now it’s time to convert them into dedicated donors/customers. Are you fundraising, trying to raise the number of participants at your events, or maybe attract more sponsors? With the Marketing Palette you will start creating engaging content, run powerful campaigns and maximise your lead conversion efforts. But we won’t stop there. We crunch the numbers, review, learn and improve at every step.
In need of an audit of your current online channels? By looking at your website, social media and email analytics, we’ll do an in-depth analysis and draw up an action plan and a reporting template for you to regularly track your progress and grow. Any implemented strategy or campaign will be followed by detailed reporting so that you can evaluate results and continuously improve decision-making.