SNV web analytics

Website & social media audit

Client

SNV Netherlands Development Organisation

Marketing palette

Web analytics

Website revamp

Social media

SNV web analytics

Website & social media audit

Client

SNV Netherlands Development Organisation

Marketing palette

Web analytics

Website revamp

Social media

SNV website revamp

About the project

As Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I conducted a website and social media audit, put together a web analytics dashboard with KPIs linked to the organisation’s objectives, and kick-started regular reporting to track the performance of the website and the social media campaigns.

The website audit and reports were key in identifying points of improvement as well as in the creation of a digital strategy and the decision-making regarding a major website revamp. Regular reporting helped improve the online campaigns by indicating what type of content drives more engagement, what should be improved, what topics should be addressed next etc as well as by providing an understanding of the online audience’s demographics, interests etc.