SNV website revamp

Website revamp

Client

SNV Netherlands Development Organisation

Marketing palette

Website revamp

Web analytics

Content strategy

Marketing strategy

SNV website revamp

Website revamp

Client

SNV Netherlands Development Organisation

Marketing palette

Website revamp

Web analytics

Content strategy

Marketing strategy

15%

increase in monthly visits

80%

decrease in bounce rate

15%

increase in monthly unique visitors

45%

increase in number of pages/visit

SNV website

About the project

As Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I initiated and managed a major website revamp in order to improve the user experience, increase engagement and return rates, better showcase SNV’s impact, boost the organisation’s thought leadership around key products and decrease website costs in the long run.

I conducted a website audit, identified bottlenecks, developed user stories and wireframes for new functionalities and worked closely with web developers on the implementation. The end result was a dynamic, engaging and flexible website, supporting SNV’s business objectives. New functionalities ensured:

•  A focus on campaigns and important calls to action.
•  Extra visibility for news, blogs, social media updates, multimedia, new publications –based on specific campaigns.
•  More exposure for SNV’s multitude of activities (through project updates, infographics, social media integration, videos).
•  Support for boosting thought leadership around key products (through regular fresh content, extra exposure, infographics, calls to action).
•  A more intuitive user experience (through consistency, better search functionality, clearer and engaging language, prioritisation of content based on web analytics).
•  A more flexible content management system.