In my 1.5-year role as Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I initiated and managed online campaigns to strengthen the organisation’s thought leadership around key products. The campaigns helped position SNV around certain topics, boost visibility and drive engagement among target donors. Campaigns I managed included: COP22/climate action; gender equality; nutrition; ending energy poverty; youth employment and more.

• Developed an editorial calendar based on the marketing plan, the Sustainable Development Goals, key events and relevant international days. This brought focus and consistency in communications.
• Came up with themes to focus on.
• Mobilised content around key topics.

• Wrote and edited blog posts around key topics.
• Managed social media campaigns.
• Wrote newsletters to support the campaigns.
• Adapted the website to effectively showcase the campaigns and trigger engagement.

In my 1.5-year role as Global Marketing & Communications Advisor at SNV Netherlands Development Organisation, I initiated and managed online campaigns to strengthen the organisation’s thought leadership around key products. The campaigns helped position SNV around certain topics, boost visibility and drive engagement among target donors. Campaigns I managed included: COP22/climate action; gender equality; nutrition; ending energy poverty; youth employment and more.

• Developed an editorial calendar based on the marketing plan, the Sustainable Development Goals, key events and relevant international days. This brought focus and consistency in communications.
• Came up with themes to focus on.
• Mobilised content around key topics.
• Wrote and edited blog posts around key topics.
• Managed social media campaigns.
• Wrote newsletters to support the campaigns.
• Adapted the website to effectively showcase the campaigns and trigger engagement.

15%

increase in monthly visits

15%

increase in monthly unique visitors

80%

decrease in bounce rate

45%

increase in number of pages/visit

38%

increase in number of LinkedIn followers

94%

increase in LinkedIn engagement

38%

increase in number of Twitter followers

220%

increase in Twitter engagement

SNV campaigns
SNV online campaigns