I advised Huygens Talent Circle (HUTAC) on a new marketing strategy that would increase its member engagement and recruitment. HUTAC is an international network of ambitious young professionals from over 30 countries. The association offers a platform for networking and knowledge exchange, supporting its members in their pursuit for career and personal success.

• Conducted a member survey to measure the level of engagement and identify needs, interests, points of improvement etc.
• Helped define the organisation’s objectives and target groups and advised on a refresh of the service portfolio.
• Crafted a new value proposition and key messages to resonate with the newly identified personas.
• Developed a new website from scratch based on the organisation’s objectives. This included defining the website strategy and structure, developing the design, writing the copy for all pages and advising on the user experience of the new member centre and event registration system.

• Defined a new mix of promotional channels.
• Based on the members’ needs, I came up with engagement tactics.
• Kick-started content generation in order to increase engagement; contributed to the blog.
• Created new marketing materials for events (to increase member recruitment). Advised on the organisation’s video production.
• Developed and executed the marketing plan for the 2015 HUTAC Annual Conference, bringing together a record number of participants, half of whom were new members.

I advised Huygens Talent Circle (HUTAC) on a new marketing strategy that would increase the organisation’s member recruitment and engagement.

• Conducted a member survey to measure the level of engagement and identify needs, interests, points of improvement etc.
• Helped define the organisation’s objectives and target groups and advised on a refresh of the service portfolio.
• Crafted a new value proposition and key messages to resonate with the newly identified personas.
• Defined a new mix of promotional channels.
• Developed a new website from scratch based on the organisation’s objectives. This included defining the website strategy and structure, developing the design, writing the copy for all pages and advising on the user experience of the new member centre and event registration system.
• Based on the members’ needs, I developed a content strategy, kick-started content generation in order to increase engagement and contributed to the blog.
• Created new marketing materials for events (to increase member recruitment). Advised on the organisation’s video production.
• Developed and executed the marketing plan for the 2015 HUTAC Annual Conference, bringing together a record number of participants, half of whom were new members.

HUTAC value proposition
HUTAC content strategy