Beyond Borders Media

Content creation & LinkedIn advertising

Client

Beyond Borders Media

Marketing palette

Content creation for blog and newsletter

LinkedIn sponsored InMails

Beyond Borders Media

Content creation & LinkedIn advertising

Client

Beyond Borders Media

Marketing palette

Content creation for blog and newsletter

LinkedIn sponsored InMails

667

InMail sends

53%

InMail open rate

633

Newsletter recipients

28%

Newsletter open rate

About the project

In June 2017 I managed a month-long campaign for Beyond Borders Media (BBM), an international communication agency for aid, travel and adventure. The campaign was aimed at raising awareness about BBM’s work and expertise in the aid sector.

With that goal in mind, I wrote two blog pieces for the organisation’s newsletter and produced a series of LinkedIn sponsored InMails targeted at relevant professionals in the sector (see stats above). The blog content was of particular interest in the InMails and attracted attention from management-level professionals working in sales, business development, and media and communication in nonprofit organisation management and government administration.

Check out the blog posts:

•  8 sure-fire tips to take your NGO’s marketing to the next level 
•  11 storytelling strategies that will boost your NGO’s fundraising