Hi there, I’m Laura Tufis

Non-profit marketer, digital strategist & online campaigner

Laura Tufis

I believe in the power of marketing for good, the kind of marketing that improves the lives of people everywhere and brings communities together to take action for the greater good. Committed to making a change in the world and with a strong passion for social marketing, I am on a mission to give the right voice to causes that need to be heard.

If you’re here, you’re probably driven by a similar commitment and are working every day to make sure your NGO’s initiatives are getting the attention that they deserve. You’re also probably juggling a myriad of tasks from your organisation’s marketing and communication strategy to writing the perfect tweet for your next event. You’re swamped but determined to cover them all and much more. You’re a non-profit marketer, passionate and dedicated to making your cause heard and championed.

In the past 6 years, I’ve experienced it all and have absolutely loved every bit of it. I have worked as Global Marketing & Communications Advisor for SNV Netherlands Development Organisation, Senior Marketer at the European Association for International Education and Marketing Strategist for Beyond Borders Media and Huygens Talent Circle. I have also been adviser on marketing projects for organisations like the European Institute of Innovation and Technology, the Dutch Spark for Clean Cooking Solutions, BrandOutLoud, LiveBuild and more.

The excitement of starting a new gender equality campaign, the buzz of live tweeting during a 5000-people conference, the energy after a strategy brainstorm and the thrill of launching a new website; the hope that with that extra fund or donation, more lives will be improved; that at the next event, innovative and inclusive ideas will be generated; and that with that next campaign, more people will take action to make the sustainable development goals a reality. All of this and the thought that every action, no matter how small, contributes to a bigger cause, give me a huge amount of passion for my work and the determination to maximise the full potential of non-profit marketing.

I’m also well aware of the challenges. Working in a non-profit means you’re often pressed for time or short of resources. And that sometimes marketing is a brand-new concept in the organisation and immediate results are needed to prove its worth.

That’s why I’ve created the Marketing Palette – the ideal mix of cost-effective, surefire marketing tactics that will essentially put your NGO’s cause on a new canvas. What is a cause canvas you might ask? It’s the design of that perfect space that will empower you to reach the crowd that needs to hear your story, the crowd that will support you in making the impact you want to make.

I believe that great causes must be championed and that it’s time for your cause to make a splash! Check out the Marketing Palette, follow my blog and let’s work together to achieve your NGO’s goals. Get in touch via email, LinkedIn or Twitter.

I believe in the power of marketing for good, the kind of marketing that improves the lives of people everywhere and brings communities together to take action for the greater good. Committed to making a change in the world and with a strong passion for social marketing, I am on a mission to give the right voice to causes that need to be heard.

If you’re here, you’re probably driven by a similar commitment and are working every day to make sure your NGO’s initiatives are getting the attention that they deserve. You’re also probably juggling a myriad of tasks from your organisation’s marketing and communication strategy to writing the perfect tweet for your next event. You’re swamped but determined to cover them all and much more. You’re a non-profit marketer, passionate and dedicated to making your cause heard and championed.

In the past 6 years, I’ve experienced it all and have absolutely loved every bit of it. I have worked as Global Marketing & Communications Advisor for SNV Netherlands Development Organisation, Senior Marketer at the European Association for International Education and Marketing Strategist for Beyond Borders Media and Huygens Talent Circle. I have also been adviser on marketing projects for organisations like the European Institute of Innovation and Technology, the Dutch Spark for Clean Cooking Solutions, BrandOutLoud, LiveBuild and more.

The excitement of starting a new gender equality campaign, the buzz of live tweeting during a 5000-people conference, the energy after a strategy brainstorm and the thrill of launching a new website; the hope that with that extra fund or donation, more lives will be improved; that at the next event, innovative and inclusive ideas will be generated; and that with that next campaign, more people will take action to make the sustainable development goals a reality. All of this and the thought that every action, no matter how small, contributes to a bigger cause, give me a huge amount of passion for my work and the determination to maximise the full potential of non-profit marketing.

I’m also well aware of the challenges. Working in a non-profit means you’re often pressed for time or short of resources. And that sometimes marketing is a brand-new concept in the organisation and immediate results are needed to prove its worth.

That’s why I’ve created the Marketing Palette – the ideal mix of cost-effective, surefire marketing tactics that will essentially put your NGO’s cause on a new canvas. What is a cause canvas you might ask? It’s the design of that perfect space that will empower you to reach the crowd that needs to hear your story, the crowd that will support you in making the impact you want to make.

I believe that great causes must be championed and that it’s time for your cause to make a splash! Check out the Marketing Palette, follow my blog and let’s work together to achieve your NGO’s goals. Get in touch via email, LinkedIn or Twitter.

Laura Tufis

My clients