The marketing palette: strategic mix of marketing solutions for your nonprofit
Are you committed to making a positive change in the world? Do you aim to enrich the lives of people everywhere and are determined to boost your impact? With the marketing palette you will reach the people who have to hear your story and will trigger the action needed to turn your organisation’s goals into reality. The palette is a tailored mix of sure-fire marketing tactics that will help you (re-)imagine and (re-)paint your ‘cause canvas’ – that perfect space in which your NGO’s cause turns into amazing impact. I am Laura Tufis, nonprofit marketer and digital campaigner, and I created the marketing palette for each and every good cause out there aiming to inspire, improve lives, connect communities or protect our planet. So let’s use marketing for good and work together towards a better world for everyone!
Research-based. Concrete. Mission-focused. Measurable. Long- & short-term roadmaps.
Starts with persona design & content pillars. Based on inbound marketing principles. SEO-focused.
Aligned with your NGO’s objectives. Engaging content adapted to your personas. Conversion-led.
Strategic. Creative, workable ideas relevant to your personas. Current & engaging campaigns.
Tailored, powerful campaigns aligned with your NGO’s objectives. Conversion-focused.
Audits & regular reporting. Focused on your NGO’s objectives. Action plan included.
What do my clients say?
- Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV's website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.
- Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker mentioned this to us specifically when we met him after the event!
- As a direct result of Laura’s hard work we now have a brand new mobile-responsive website which includes an intuitive and user-friendly interface and blog, a more solid presence on social media and country-wide recognition with all large education foundations. Moreover, Laura proved to be particularly gifted in the development of marketing materials tailored to our diverse target audience.